Choosing the best fragrance for cosmetics and personal care products can be a daunting task for many people and the reason is clear: there are so many different scents available. Consumers can also be fickle and change their minds about favorite scents almost as often as they change their clothes.
To compound the puzzle, some fragrances are more effective in some products than others. For example, floral, fruity, fantasy, gourmand, fresh and clean are common within the personal care categories. For soaps, bath and body care products, floral scents predominate. For deodorants, personal care manufacturers have realized that fantasy fragrances are best.
The growth of the personal care industry over the past decade has been astonishing. For 2016, global cosmetics and personal care industry revenues were approximately $62 billion.
The United States represents about 24 percent of the global cosmetics market. This includes products related to skin care, hair care, deodorants, toiletries, make-up, fragrances and cosmetics.
In 2015, the United States was considered the most valuable beauty and personal care market in the world, with a market value of US$80 billion compared to US$46 billion in 2014.
First, both entrepreneurs and existing companies that sell scented cosmetics or personal care products must consider something really important before adding a fragrance to a specific product line.
While the ideal business strategy may seem like keeping one fragrance consistent with an entire product line, this usually doesn’t work for a number of reasons.
For one thing, the fragrance must match the natural scent our bodies give off, and no company can predict what other fragrances (soap, shampoo, deodorant, etc.) we might choose to pair with it.
For example, shampoo or any other hair product should not have a scent that conflicts with a body spray made by the same company. The end result should be a pleasant scent.
The flexibility factor is also the main factor in adopting a successful scent for a cosmetic or personal care product.
For the inexperienced, the first impression of a beauty or personal care product comes before applying it to the hair, face or skin. Although packaging is the number one attraction, scent is very important in creating a positive or negative opinion about a cosmetic or personal care product.
Shampoo makers know well that the essential oils chosen should appeal to the sense of smell and meet the needs of specific hair types. They are most effective when they work with specific categories of hair.
In general, lavender, carrot seeds, and rosemary are beneficial for all hair types. If hair is dry, chamomile, rosewood and marjoram act as moisturizing agents.
Lemongrass, Patchouli, Sage, Cypress and Cedarwood balance oily hair, while Geranium, Peppermint, Tea Tree and Juniper soothe the scalp and address the itch and flaking associated with dandruff.
Studying the basic blend of oils is what creates the perfect fragrant soap. The options are as many as the scent options, making choices both thoughtful and time-consuming.
The reason essential oils work so well in soap making is that they give off distinct scents and have therapeutic aspects as well. Some of these benefits are olfactory in that they are derived from the smell itself and others work via topical application.
Companies that make facial creams and lotions often focus on scent in the same way they focus on providing skin care benefits. Floral fragrances, such as rose essential oil or rose water, are very popular in creams and lotions because they capture the delicate scent of the flower.
Another noteworthy fragrance is Manuka honey, which comes from the flowers of a shrub in New Zealand that contains antibacterial compounds. This expensive honey contains antimicrobial, skin moisturizing and anti-inflammatory properties which help your skin regain its youthfulness and vitality.
The use of plants and herbs is very widespread when it comes to deodorants because they attract consumers who prefer more natural products.
Scent notes include: aloe vera, cucumber, green tea or lemongrass, which are naturally refreshing and deodorizing. Botanical ingredients deliver authentic earth notes. Organic and natural formulations are also becoming popular.
The power of lipstick, both in its vision and its fragrance, is no secret to cosmetics manufacturers.
Today, there are many color and scent options, but there seems to be a growing trend toward darker, more dramatic lip colors. Herbal scents are divided into two types, some of which are floral and some are fruity. They include: cumin, neroli, orange flower, narcissus, musk and vanilla.
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